Visibility scorecard

Measure search, AI discovery, and conversion progress.

The scorecard tracks organic visibility, index growth, conversion events, content refreshes, and observed AI citations so SEO work can improve every month.

Monthly KPIs

Metrics to review.

Organic clicks

Capture baseline, current period, period-over-period change, and owner notes.

Organic impressions

Capture baseline, current period, period-over-period change, and owner notes.

Search CTR

Capture baseline, current period, period-over-period change, and owner notes.

Average search position

Capture baseline, current period, period-over-period change, and owner notes.

Indexed pages

Capture baseline, current period, period-over-period change, and owner notes.

Service-page conversions

Capture baseline, current period, period-over-period change, and owner notes.

Demo starts

Capture baseline, current period, period-over-period change, and owner notes.

Lead form completions

Capture baseline, current period, period-over-period change, and owner notes.

AI citation observations

Capture baseline, current period, period-over-period change, and owner notes.

Content refreshes completed

Capture baseline, current period, period-over-period change, and owner notes.

Refresh cadence

  • Weekly: check Search Console indexing, crawl errors, and top query movement.
  • Every 2 weeks: review service-page clicks, CTR, conversions, and demo starts.
  • Monthly: refresh pages with new queries, FAQs, internal links, and proof points.
  • Quarterly: reassess topic clusters, backlinks, AI answer visibility, and content gaps.

Priority pages

Start with all 5 service pages and 6 published resource guides, then refresh the pages with the strongest impression growth or conversion intent.

Review resource cluster

Latest metrics snapshot

Imported manual data

Captured 8/3/2026, 12:00:00 PM with 3 page rows. Import fresh data with npm run content:import-gsc, then rebuild the refresh queue with npm run content:refresh-queue.

/

Clicks: 42 · Impressions: 1800 · CTR: 2.3% · Position: 18.4

/services/ai-seo

Clicks: 18 · Impressions: 920 · CTR: 2.0% · Position: 14.2

/resources/what-is-a-digital-employee

Clicks: 27 · Impressions: 640 · CTR: 4.2% · Position: 9.1

Refresh queue

2 page(s) need attention

high priority

/services/ai-seo

High impressions with low CTR. Review title, description, and answer block.

medium priority

/

Page ranks near page one. Improve depth, internal links, and FAQ coverage.